Customer Relationship Management (CRM) is not just a concept or system, but rather a business strategy with the aim to understand, anticipate and manage the needs of the organizations and potential customers. Has been scientifically proven that the cost to acquire new customers/clients is much greater than the cost to maintain the existing customers/clients. This is where the role of CRM is determined to maintain the business relationship with the customer/existing clients and build business relationships with new customers/clients.

SugarCRM, which is based on open source CRM solution is best in its class, could accommodate all the needs in building and maintaining the company's business relationships.

Why CRM?
• Cost to acquire a new customer>> Cost to maintain the existing customer
• CRM helps companies identify and focus on profitable customers
• Provide customer loyalty through better customer service (based on research, customer satisfaction increased by 22% after the use of CRM)
• Increase sales by identifying new needs
• With the customer data distributed and shared in the productivity of employees increased by 17%

Why SugarCRM?
• SugarCRM win: Product of the year (CIS Magazine - 2008), and Best Open Source CRM Solution Award (Infoworld - 2007 and 2008)
• Used at 1.200 + companies in 30 countries with 100 000 + end users
• User Friendly and Flexible
• Total Ownership Cost of Low
• No Vendor Lock In - Disclosure of source code
• Development system faster

SugarCRM Features
Reporting:
• Dashboards

Marketing Automation:
• Campaign Wizard
• Email Marketing
• Lead Management

Sales Force Automation:
• Opportunity Management
• Contact Management
• Account Management

Customer Support:
• Case Management
• Inbound Email
• Bug Tracking

Collaboration:
• Email Client
• Calendar / Activity Management
• Document

Platform:
• Layout Editor
• Custom Fields
• Module Builder
• Module Loader
• Dashlets